tag:blogger.com,1999:blog-97933732010-04-30T11:37:11.891-04:00Motorsports Funding Ideas - www.SponsorshipHelp.comDon M. Terrillnoreply@blogger.comBlogger25125tag:blogger.com,1999:blog-9793373.post-40655938184059663652010-02-17T21:45:00.001-05:002010-02-17T21:47:14.694-05:00

Social Media and Sponsors By Don Terrill (c) - www.RacingSecrets.com Facebook, Twitter and YouTube are three services you must add to your sponsorship efforts. Facebook Register. Create your profile. Invite friends. Invite business contacts. Go easy on the security settings. Set up a custom URL. Upload photos. Create a sponsorship page. Post weekly updates Post your Facebook URL

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-18949001345082209782008-12-12T22:32:00.002-05:002009-02-09T22:25:00.771-05:00

By Milt Gedo - www.sponsorship-101.comOpen any newspaper or turn on any television news program, and you’ll hear the word “recession” or even “depression” thrown around, along with all the necessary hand-wringing that goes with it. I’m not a financial guru (as my accountant will attest), so I don’t really know if the U.S. economy is in recession, depression or just a slow-down, but I do know one

Milt Gedohttp://www.blogger.com/profile/08826818424940632111noreply@blogger.comtag:blogger.com,1999:blog-9793373.post-57356201214159408202008-11-25T16:08:00.002-05:002008-11-25T16:11:38.872-05:00

photo by MulsanneNew Sponsors? It's a Numbers GameBy Don Terrill (c) - www.RacingSecrets.comIt's a numbers game my father told me - to find a great woman you just need to meet more women.Well, what about sponsors?The Formula:Number of new sponsors = (Number of prospects you contact) x (Percentage of contacted prospects you close)So, to get more sponsors you need to contact more prospects

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-86886337386713390412008-10-20T19:42:00.005-04:002008-10-20T19:56:51.077-04:00

Advanced Team Funding: Niche Racing BusinessBy Don Terrill (c) - www.RacingSecrets.comI'm a huge advocate for starting a business to help fund your race team.The story of RacingSuits.com:This domain name was included in a large lot of names I purchased in 2000. I had every intention of developing each into a viable Internet business. Fast forward to present day: I own over 350 domain names and

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-65461759786314992132008-07-22T11:41:00.002-04:002008-07-22T11:43:58.770-04:00

photo by AcePixureSponsors - A Means to an EndBy Don Terrill (c) - www.RacingSecrets.comDo you really want sponsors?No, you want the money they supply.So, how do we get the money without sponsors?Earn more from your day job - Ask for a raise, apply for a new position or look for a whole new job.Take a second job - Most racers have a wide range of marketable skills and should have no trouble

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-9028054692346848732008-06-17T09:48:00.002-04:002008-06-17T09:56:16.139-04:00

Mr. SponsorshipBy Milt Gedo (c)A Call to ActionAs I’ve mentioned before, I often find inspiration for my columns from a variety of sources, and sometimes from an unexpected source. Such is the case for this month’s column.I was recently reading a book about former U.S. President Reagan. The book discussed many of the qualities he possessed which enabled him to be an effective leader. One of

Jessica Wattshttp://www.blogger.com/profile/16583317017877859145noreply@blogger.comtag:blogger.com,1999:blog-9793373.post-71501004518550213212008-04-08T08:54:00.006-04:002008-05-31T04:17:12.587-04:00

Photo by: yoko12 Mr. SponsorshipBy Milt Gedo (c)Lessons from ElvesThis month you’ll see that marketing lessons can be learned from almost anybody… even Christmas elves! As sponsored or sponsor-seeking racers, we need to be aware of changing trends in marketing and we need to “see what works and apply it, and see what doesn’t work and avoid it.” Following is what we can learn from

Jessica Wattshttp://www.blogger.com/profile/16583317017877859145noreply@blogger.comtag:blogger.com,1999:blog-9793373.post-55021458190742628862008-03-12T15:21:00.000-04:002008-03-12T15:21:59.738-04:00

Racing Sponsorship - Quick Tips Vol.4By Don Terrill (c) - www.RacingSecrets.com(1) Prove itTelling someone you can help their business is one thing, but being able to prove it is another - The latter infinitely more powerful at persuading potential sponsors. Ask your current sponsors for testimonials and then build a "proof portfolio" by tracking and documenting all of your marketing efforts

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-86578406904583337992008-02-12T10:25:00.001-05:002008-05-31T06:04:22.573-04:00

photo by: FlyingJ054100Plan Your Work and Work Your PlanBy Milt Gedo (c) - www.sponsorship-101.comWhat are your goals and plans for this new year and new racing season? Besides the obvious goal of winning more races, what are your goals regarding sponsorship for 2008? Are you seeking a primary sponsor, or looking to add an associate sponsor to your team? Will you improve existing programs and

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-81294892110390145992008-01-09T14:14:00.000-05:002008-01-09T14:14:21.769-05:00

Racing Sponsorship - Quick Tips Vol.3By Don Terrill (c) - www.RacingSecrets.com(1) Ask for HelpYou'll be surprised how often you get what you want when you ask for it - Ask racers, who are successful at getting sponsors, how they do it? Then ask them if they'll help you. What's the worst that can happen, they say no?(2) Think BigYou don't have to stop chasing the $1,000 a year sponsors, but why

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1136436008643487092007-01-28T23:39:00.000-05:002007-01-28T16:28:22.091-05:00

Conquer First Contact Fearby Beverly Terrill (c)Preparing your PresentationThere is no better way to overcome anxiety than to be prepared. A few years ago, I worked as a Retirement Specialist. It was my job to convince employees of small companies to invest in the company’s Retirement plan. This was no easy task. I had a slideshow and prewritten script that I used at every company with just a

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-85455510580210806932007-01-25T11:19:00.000-05:002007-01-25T13:19:06.989-05:00

Racing Sponsorship - Quick Tips Vol.2By Don Terrill (c) - www.RacingSecrets.com(1) Stand upWhen talking to a prospective sponsor on the phone, stand up - motion creates emotion. If you don't sound excited about what you're proposing, then you can't expect the prospect to be excited by it either.(2) Visit your current sponsors, today!Before spending even a second looking for new sponsors, make

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1164729189070063122006-12-12T13:32:00.000-05:002006-12-12T11:23:45.946-05:00

Racing Sponsorship - Quick Tips Vol.1By Don Terrill (c) - www.RacingSecrets.com(1) Lay some groundwork - Become a friend to prospective sponsors before you pitch them. Create a plan to improve their business before you pitch them. Give something of value (product, service, advice, etc) before you pitch them.(2) Leverage your assets - If you're a business owner, how can your business help the

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1136436400403440272006-10-10T16:01:00.000-04:002006-10-10T16:38:11.280-04:00

Fill The FunnelBy Don Terrill (c) - www.RacingSecrets.comThe top of the funnel is where you pour the prospects, the bottom is where sponsors come out.Between the two points we might have:ProspectsPlanningFirst ContactPresentationOvercoming ObjectionsCommitmentPaymentHow to pour more in the top:Explore - Just like oil companies go out and try to discover more oil in areas they haven't looked

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1145475974736927052006-04-19T15:44:00.000-04:002006-04-19T15:56:34.270-04:00

Why You Don't Have SponsorsBy Beverly Terrill (c)You don't want them. "Of course I do!" you say. But here are 10 things that beg to differ with those who insist they really do want sponsors.1. Fear of RejectionWe all have a fear of rejection. Even the best salesman has some fear of rejection. It can be obvious or it can be subconscious but we all have that particular fear. To get sponsors you

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1136436373665753302006-02-13T15:28:00.000-05:002006-02-13T15:34:49.223-05:00

Leverage Your AssetsBy Don Terrill (c)2006From High School Physics we learn: Torque = Force x Lever Arm.If we sub...Sponsorship for TorqueAssets for Forceand Brains for Lever ArmWe get: Sponsorship = Assets x BrainsFrom this formula we can see that anytime we increase our assets or brains, we increase sponsorship.Your Assets:The Obvious Ones:Your CarYour LaborThe Not So Obvious Ones:Your

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1136482673818595872006-01-05T12:33:00.000-05:002008-01-21T12:18:12.343-05:00

Marketing Motorsports Sponsorship with Voice Mail and E-MailBy Charlie HayesTo sell sponsorship for your car or team, there is one thing you must get really good at: Communication. And communicating today is largely done via e-mail and voice mail.Being good at voice mail is, as with most things worth pursuing, largely a matter of practice, practice, practice - and ultimately, learning primarily

Charlie Hayesnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1134321389313994212005-12-11T12:15:00.000-05:002005-12-11T12:47:08.570-05:00

A Word to the WiseBy Milt Gedo (c)2005There is a phenomenon among racers when it comes to sponsorship that I’ve seen innumerable times and have never understood it: A racer will take sponsorship advice… from another racer WHO DOES NOT HAVE A SPONSOR! The biggest problem I have with this phenomenon is that the un-sponsored racer usually has nothing but negative feedback and advice to pass along,

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1132516904769697612005-11-20T14:58:00.000-05:002005-11-27T22:23:00.846-05:00

Sponsorship Game FaceBy Beverly Terrill (c)2005If you were going to sponsor a race team, how would you choose them? Let's say all the teams at the local track offer the same basic deal. I'll get some free tickets, they'll show their car at my business, etc. So who gets the deal?Consider this scenario, ABC Race Team is running great this year. They are first in points and have consistently

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1123216380823866922005-11-07T10:24:00.000-05:002005-11-07T10:24:16.220-05:00

You Must CareBy Don Terrill (c)2005Get this through your head, if you don't care about your sponsor's business, don't expect them to care about your race car.Want to increase your chances of obtaining sponsorship overnight? Start caring about the potential sponsor's business today - I don't mean acting like you care, I mean caring to the point of taking action to help their business.How to Show

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1118809457099261662005-08-21T09:46:00.000-04:002005-09-20T10:35:03.873-04:00

Racing WebsiteBy Don Terrill (c)2005Every team needs it's own website.Benefits: More professional looking team - There's no question you'll be viewed better by sponsors if you have a team website. And, with the today's ease of set up, there's no excuse. Read on for options - some having little or no cost.Another way to promote current sponsors - You can create a links page with all your

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1123255795239130922005-08-15T11:53:00.000-04:002005-08-15T11:54:47.133-04:00

Me Sponsor a Race Car?By Don Terrill (c)2005What would it take for me to sponsor a race car? A lot! You'd have to deliver.Cash or Product Sponsorship:The racer would need to directly add ($400 for cash sponsorship or $200 for product sponsorship) in sales for every $100 in sponsorship. Examples of how it could be done: Sell our products directly - This could be by any method - your store, a

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1123254603012771122005-08-05T16:13:00.000-04:002005-08-05T16:16:38.533-04:00

Become Your Sponsor's PR DepartmentBy Don Terrill (c)2005Public relations is a way of influencing the public's opinion of an organization's products or services. It is distinct from marketing as it is generally not aimed at directly selling the companies products or services.PR Benefits: More credibility - The public views most advertising, if at all, with a skeptical eye. Since PR does not

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1121741525005963612003-12-18T22:45:00.000-05:002005-08-05T17:57:24.636-04:00

Tips for a Great Proposalby Beverly TerrillWhen looking for information on obtaining sponsorship, you will find 10 people with 10 different methods. For instance, some writers say to send a proposal to everyone you may want to contact. Others say only send the proposal once you have a commitment. There are those who have 50 page proposal books and those who have only 10 pages. Here are some

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1104088086815374662003-06-02T14:07:00.000-04:002005-08-05T17:59:08.253-04:00

Stop Focusing on SponsorshipBy Don Terrill (c)2003If the goal is money, then stop focusing on getting sponsors and start focusing on money. It's like the advice I give on retirement, stop focusing on investing and start focusing on earning - it's a lot easier to control earning than it is investment returns.I know I'm going to get flame mail for that one.Now, the most popular way to fund a team

Don M. Terrillnoreply@blogger.com