tag:blogger.com,1999:blog-97933732008-06-17T09:56:16.089-04:00Don M. Terrillnoreply@blogger.comBlogger20125tag:blogger.com,1999:blog-9793373.post-9028054692346848732008-06-17T09:48:00.002-04:002008-06-17T09:56:16.139-04:00

Mr. Sponsorship By Milt Gedo (c) A Call to Action As I’ve mentioned before, I often find inspiration for my columns from a variety of sources, and sometimes from an unexpected source. Such is the case for this month’s column. I was recently reading a book about former U.S. President Reagan. The book discussed many of the qualities he possessed which enabled him to be an effective leader. One

Jessica Wattshttp://www.blogger.com/profile/16583317017877859145noreply@blogger.comtag:blogger.com,1999:blog-9793373.post-71501004518550213212008-04-08T08:54:00.006-04:002008-05-31T04:17:12.587-04:00

Photo by: yoko12 Mr. Sponsorship By Milt Gedo (c) Lessons from Elves This month you’ll see that marketing lessons can be learned from almost anybody… even Christmas elves! As sponsored or sponsor-seeking racers, we need to be aware of changing trends in marketing and we need to “see what works and apply it, and see what doesn’t work and avoid it.” Following is what we can learn

Jessica Wattshttp://www.blogger.com/profile/16583317017877859145noreply@blogger.comtag:blogger.com,1999:blog-9793373.post-55021458190742628862008-03-12T15:21:00.000-04:002008-03-12T15:21:59.738-04:00

Racing Sponsorship - Quick Tips Vol.4 By Don Terrill (c) - www.RacingSecrets.com (1) Prove it Telling someone you can help their business is one thing, but being able to prove it is another - The latter infinitely more powerful at persuading potential sponsors. Ask your current sponsors for testimonials and then build a "proof portfolio" by tracking and documenting all of your marketing

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-86578406904583337992008-02-12T10:25:00.001-05:002008-05-31T06:04:22.573-04:00

photo by: FlyingJ054100 Plan Your Work and Work Your Plan By Milt Gedo (c) - www.sponsorship-101.com What are your goals and plans for this new year and new racing season? Besides the obvious goal of winning more races, what are your goals regarding sponsorship for 2008? Are you seeking a primary sponsor, or looking to add an associate sponsor to your team? Will you improve existing

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-81294892110390145992008-01-09T14:14:00.000-05:002008-01-09T14:14:21.769-05:00

Racing Sponsorship - Quick Tips Vol.3 By Don Terrill (c) - www.RacingSecrets.com (1) Ask for Help You'll be surprised how often you get what you want when you ask for it - Ask racers, who are successful at getting sponsors, how they do it? Then ask them if they'll help you. What's the worst that can happen, they say no? (2) Think Big You don't have to stop chasing the $1,000 a year sponsors,

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1136436008643487092007-01-28T23:39:00.000-05:002007-01-28T16:28:22.091-05:00

Conquer First Contact Fear by Beverly Terrill (c) Preparing your Presentation There is no better way to overcome anxiety than to be prepared. A few years ago, I worked as a Retirement Specialist. It was my job to convince employees of small companies to invest in the company’s Retirement plan. This was no easy task. I had a slideshow and prewritten script that I used at every company with

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-85455510580210806932007-01-25T11:19:00.000-05:002007-01-25T13:19:06.989-05:00

Racing Sponsorship - Quick Tips Vol.2 By Don Terrill (c) - www.RacingSecrets.com (1) Stand up When talking to a prospective sponsor on the phone, stand up - motion creates emotion. If you don't sound excited about what you're proposing, then you can't expect the prospect to be excited by it either. (2) Visit your current sponsors, today! Before spending even a second looking for new sponsors,

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1164729189070063122006-12-12T13:32:00.000-05:002006-12-12T11:23:45.946-05:00

Racing Sponsorship - Quick Tips Vol.1 By Don Terrill (c) - www.RacingSecrets.com (1) Lay some groundwork - Become a friend to prospective sponsors before you pitch them. Create a plan to improve their business before you pitch them. Give something of value (product, service, advice, etc) before you pitch them. (2) Leverage your assets - If you're a business owner, how can your business help

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1136436400403440272006-10-10T16:01:00.000-04:002006-10-10T16:38:11.280-04:00

Fill The Funnel By Don Terrill (c) - www.RacingSecrets.com The top of the funnel is where you pour the prospects, the bottom is where sponsors come out. Between the two points we might have: Prospects Planning First ContactPresentationOvercoming Objections CommitmentPayment How to pour more in the top: Explore - Just like oil companies go out and try to discover more oil in areas they

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1145475974736927052006-04-19T15:44:00.000-04:002006-04-19T15:56:34.270-04:00

Why You Don't Have Sponsors By Beverly Terrill (c) You don't want them. "Of course I do!" you say. But here are 10 things that beg to differ with those who insist they really do want sponsors. 1. Fear of Rejection We all have a fear of rejection. Even the best salesman has some fear of rejection. It can be obvious or it can be subconscious but we all have that particular fear. To get sponsors

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1136436373665753302006-02-13T15:28:00.000-05:002006-02-13T15:34:49.223-05:00

Leverage Your Assets By Don Terrill (c)2006 From High School Physics we learn: Torque = Force x Lever Arm. If we sub... Sponsorship for TorqueAssets for Forceand Brains for Lever ArmWe get: Sponsorship = Assets x Brains From this formula we can see that anytime we increase our assets or brains, we increase sponsorship. Your Assets: The Obvious Ones: Your CarYour LaborThe Not So Obvious

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1136482673818595872006-01-05T12:33:00.000-05:002008-01-21T12:18:12.343-05:00

Marketing Motorsports Sponsorship with Voice Mail and E-Mail By Charlie Hayes To sell sponsorship for your car or team, there is one thing you must get really good at: Communication. And communicating today is largely done via e-mail and voice mail. Being good at voice mail is, as with most things worth pursuing, largely a matter of practice, practice, practice - and ultimately, learning

Charlie Hayeshttp://www.blogger.com/profile/08271782637683688842noreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1134321389313994212005-12-11T12:15:00.000-05:002005-12-11T12:47:08.570-05:00

A Word to the Wise By Milt Gedo (c)2005 There is a phenomenon among racers when it comes to sponsorship that I’ve seen innumerable times and have never understood it: A racer will take sponsorship advice… from another racer WHO DOES NOT HAVE A SPONSOR! The biggest problem I have with this phenomenon is that the un-sponsored racer usually has nothing but negative feedback and advice to pass

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1132516904769697612005-11-20T14:58:00.000-05:002005-11-27T22:23:00.846-05:00

Sponsorship Game Face By Beverly Terrill (c)2005 If you were going to sponsor a race team, how would you choose them? Let's say all the teams at the local track offer the same basic deal. I'll get some free tickets, they'll show their car at my business, etc. So who gets the deal? Consider this scenario, ABC Race Team is running great this year. They are first in points and have consistently

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1123216380823866922005-11-07T10:24:00.000-05:002005-11-07T10:24:16.220-05:00

You Must Care By Don Terrill (c)2005 Get this through your head, if you don't care about your sponsor's business, don't expect them to care about your race car. Want to increase your chances of obtaining sponsorship overnight? Start caring about the potential sponsor's business today - I don't mean acting like you care, I mean caring to the point of taking action to help their business. How

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1118809457099261662005-08-21T09:46:00.000-04:002005-09-20T10:35:03.873-04:00

Racing Website By Don Terrill (c)2005 Every team needs it's own website. Benefits: More professional looking team - There's no question you'll be viewed better by sponsors if you have a team website. And, with the today's ease of set up, there's no excuse. Read on for options - some having little or no cost. Another way to promote current sponsors - You can create a links page with all

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1123255795239130922005-08-15T11:53:00.000-04:002005-08-15T11:54:47.133-04:00

Me Sponsor a Race Car? By Don Terrill (c)2005 What would it take for me to sponsor a race car? A lot! You'd have to deliver. Cash or Product Sponsorship: The racer would need to directly add ($400 for cash sponsorship or $200 for product sponsorship) in sales for every $100 in sponsorship. Examples of how it could be done: Sell our products directly - This could be by any method - your

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1123254603012771122005-08-05T16:13:00.000-04:002005-08-05T16:16:38.533-04:00

Become Your Sponsor's PR Department By Don Terrill (c)2005 Public relations is a way of influencing the public's opinion of an organization's products or services. It is distinct from marketing as it is generally not aimed at directly selling the companies products or services. PR Benefits: More credibility - The public views most advertising, if at all, with a skeptical eye. Since PR does

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1121741525005963612003-12-18T22:45:00.000-05:002005-08-05T17:57:24.636-04:00

Tips for a Great Proposal by Beverly Terrill When looking for information on obtaining sponsorship, you will find 10 people with 10 different methods. For instance, some writers say to send a proposal to everyone you may want to contact. Others say only send the proposal once you have a commitment. There are those who have 50 page proposal books and those who have only 10 pages. Here are some

Don M. Terrillnoreply@blogger.comtag:blogger.com,1999:blog-9793373.post-1104088086815374662003-06-02T14:07:00.000-04:002005-08-05T17:59:08.253-04:00

Stop Focusing on Sponsorship By Don Terrill (c)2003 If the goal is money, then stop focusing on getting sponsors and start focusing on money. It's like the advice I give on retirement, stop focusing on investing and start focusing on earning - it's a lot easier to control earning than it is investment returns. I know I'm going to get flame mail for that one. Now, the most popular way to fund

Don M. Terrillnoreply@blogger.com